Digital marketing emerged, gained space, produced results and became one of the most applied strategies by institutions around the world to capture and retain customers.

But, even with all the popularization, there are still those who are in doubt about the ideal moment and the reasons to invest in digital marketing. In today's post, you'll see more about when and why to direct investments towards digital marketing. Learn once and for all the reasons to apply efforts in marketing done on the web.

WHAT IS DIGITAL MARKETING?

In a quick and summarized way, we can summarize digital marketing as the set of strategies and actions that are applied and adapted for the internet. Some of the goals of digital marketing are:

1. Attract more consumers;
2. establish means of communication and relationship with customers and potential stakeholders;
3. build an identity in digital media (social networks, website, etc);
4. assisting customers in the sales and decision-making processes.

And the application of digital marketing strategies has to do with something very significant: the internet has become the largest source of information in the world.

Everything you need to know or know more is present on the net, and we are talking about a place without geographical limits, that is, being on the internet means being present all the time for the whole world!

AND WHY SHOULD I INVEST IN DIGITAL MARKETING FOR MY COMPANY?

Now, it's time to talk about the main justifications used by companies to support their marketing actions on the web. Follow along.

REASON #1: TO GIVE VISIBILITY TO YOUR BUSINESS

Digital marketing actions, especially when focused on SEO, make your company rank better in internet search engines. Being on the first page of Google is a way to expose your business to millions of people every day.

The visibility brought by digital marketing strategies is one of the most important points to think about. Having a relevant presence on the internet helps attract new customers and generate market authority , everything your company needs to continue selling more and better.

REASON #2: TO POSITION YOURSELF AS A MARKET AUTHORITY

Generating authority is something done based on content marketing, which is one of the aspects of digital marketing.

As your company builds a strong base of content and makes it available in different digital media (e-mail, website, blog, social networks), people start to see the institution as a real expert in the niche, ensuring more visibility for the brand .

With this, people's trust becomes more evident, and part of that trust is transformed into business opportunities. And if the company guarantees good service, this consumer can become loyal and even promote its contents and services.

REASON #3: TO KNOW THE AUDIENCE AND GENERATE SMART DATA

Digital marketing has as one of its main forms of interactivity the “exchange” between customers and companies. Companies capture strategic data (through forms and landing pages) and the public receives something in return, which can be exclusive content, for example.

With this data in hand, the company is able to capture more information about its target audience, which is essential to be precise in actions and in the construction of content.

This data helps not only in building personas, but also in understanding the moment of interest, which is an important part of the dynamics of the sales funnel.

REASON #4: TO BE ABLE TO MEASURE THE RESULTS OF YOUR ADVERTISING AND COMMUNICATION ACTIONS

Stop and think: how to measure the impact of a billboard? What is the ideal way to analyze the results of a radio campaign?

Offline marketing strategies have as one of their main weaknesses the low ability to measure results, which is the complete opposite of digital marketing.

The actions taken on the web are measurable and there are several indicators to measure each aspect of a campaign.

One should not leave this factor aside when thinking about the reasons to invest in digital marketing. No type of communication is as strategic and generates as much market intelligence as digital marketing.

As this is an empirical field, the ideal is always to analyze the main KPIs and make the necessary corrections to generate even more positive impacts.

WHEN SHOULD I INVEST IN DIGITAL MARKETING?

Right now! Digital marketing poses few barriers for companies, both in terms of cost and complexity.

Whether your company is a micro enterprise or an international corporation with thousands of employees, there are suitable, low-cost and great return solutions that are within your reach.

Even if the focus is on digital ads (such as those made on Google and social networks), the cost for each action is very low, and if care is taken with language, subject matter and targeting, the price invested can return with little effort!

Now, if your company doesn't have a penny to invest in advertisements, there is still room to apply some digital marketing strategies. Having a profile on social networks and creating content on a blog costs nothing and are interesting ways to start your journey on the web.

You don't have to wait for a large release of funds to start internet marketing actions, and it's good to keep in mind that small amounts can generate large returns!

And if, by chance, this return does not come at first, the possibility of analyzing the data will help your team to improve more and more, until you get interesting results.