Google Firebase: See how to use tools to improve your business

In recent years, smartphones and tablets have become very popular and prices have been democratized. As a result, there was a natural expansion in the use of these tools for various tasks, such as accessing the internet, communicating or simply having fun with games and applications.
And speaking of apps, just a little search in the app stores to realize that there are many apps made by companies, both to present their products and to offer solutions to their customers. The mobile expansion boosted the application programming industry and, of course, the “Big G” would not remain inert amid so many changes.
It is in this context that Google Firebase appears. A facilitating tool for web and mobile app development. Its functionalities allow for the easy creation of this type of technological resource, which is beneficial for companies that need to expand their business volume and want to use technology as a means of facilitating this mission.
In today's post, check out how using Google Firebase can be applied to improve business results and leverage digital marketing strategies . Good reading!
WHAT IS GOOGLE FIREBASE?
Google's Firebase is a digital platform that aims to help the development of applications for web and mobile devices.
It is necessary to know that this is not a resource for programming and creating applications from scratch, but rather a tool that facilitates the inclusion of some resources to make corporate apps more complete and functional, which, in theory, grants more quality to the tool developed by the company.
The purpose of using Firebase is to improve the performance of apps by implementing functions that make them more secure, analytical, strategic and with optimized usability.
Firebase's role is in the back end of applications. For those who are not very connected to the development of digital technologies, the back end is like the foundation of the app. It is in back-end programming that the main functionalities of an application and its operating structure are developed.
With this, it is evident that the front end, the part responsible for the interface and aesthetics (that is, which interacts directly with the user) must be done with another type of resource, and not with Google Firebase.
Some types of programming language are supported, see the list:
- C++
- Java
- javascript
- Node.js
- Objective-C
- Swift
HOW TO USE GOOGLE FIREBASE TO IMPROVE MY BUSINESS?
The structure of Firebase is divided into four distinct fields of action: Development (develop), Analysis of results (analytics), Growth (grow) and Earnings (earn). Now see how each category works:
ANALYTICS
Considered by many to be the core of Firebase, the result analysis solution and performance indicators generate application metrics and serve to analyze user behavior and obtain strategic data about the app's user audience and the success of the initiatives carried out by the company for middle of the application.
DEVELOP
Here, several functions are concentrated whose objectives are to save time in the creation of the application and to help in the construction of a complete and functional app. Here are resources like:
- Cloud Messaging: delivery and receipt of messages and notifications;
- Authentication: feature for user authentication and usage control;
- Realtime Database : database in the cloud and synchronized in real time;
- Storage: file storage;
- Hosting: HTML, CSS and Javascript hosting service for the website;
- Remote Config : allows changes to the app without requiring an update download;
- Test Lab: application test infrastructure;
- Crash Reporting: Create detailed crash reports.
GROW
Group of features focused on engagement and user acquisition for the app.
- Notifications: manage notifications campaigns in the app. Gains more strength when integrated with Analytics;
- App Indexing: increases app visibility in Google searches;
- Invites : solution for app referrals and sharing. Allows a user to share the app, either by email or message;
- AdWords: resource linked to Firebase Analytics that allows you to present targeted ads and campaign optimization.
EARN
This function is performed by AdMob, a feature that allows you to profit from apps by displaying targeted ads within the app, monetizing without harming the user experience.
Attention: As you can see, Google Firebase offers a good range of resources for developing and improving applications, however, not all of them are available for iOS, since Big G's main focus is its mobile operating system, Android .
HOW DOES USING FIREBASE BOOST MY RESULTS?
The use of Google Firebase opens up a range of options for improving and including features in an application, all with a focus on developing a complete solution for the company and its target audience.
However, in addition to allowing the construction of a more complete app, Firebase delivers business intelligence through its analysis tool and opens up a new business front by monetizing the app with advertisements.
Like everything that orbits the internet, apps generate data. Additionally, they provide structure for running marketing campaigns. With this, the app becomes a means of capturing strategic data, in addition to positioning itself as a resource to attract the company's products/services.
Here is a point of attention: the results will appear if your app is:
- Useful for the public;
- Useful for your business model;
- Simple to operate;
- Built with quality and without programming and usability errors.
It is up to the company to know whether an application will really be useful for its strategy. Otherwise, not even the adoption of Firebase will solve the problem.
CONCLUDING
In short: if your company intends to develop an application and wants to equip itself with resources that optimize the quality of the app and integrate strategic solutions, Firebase is the ideal solution, given its simplicity of use and compatibility with the main programming languages.
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