Therefore, making an infographic is difficult, but just keep following us and you will learn so well that your material will be the envy of anyone.

But infographics are differential

in texts and allow the visitor to have a better understanding of what the text means, so the effort is worth it.

That's because they stimulate the brain to work the right side, focused on the creative part, images, and the left side, focused on logic, reading. For this reason, it is important to know how to create an infographic and insert it into your text.

In this article we will show that making an infographic is not a rocket science, just follow a few steps and this daunting task, for some, will become simple to perform.

Keep following us and learn how to make a quality infographic:

Infographic… what is it?

Have you ever stopped to think about what infographics are?

It must be difficult these days for someone not to know what an infographic is, but if you don't, don't worry! We will explain to you.

Infographic is a visual representation responsible for joining images to explanatory texts. It must be a complement to your article.

Visually translating a message is the main objective of infographics.

Knowing how to make an infographic can make your text “lighter” and more understandable, in addition to helping to avoid that the information is not 100% understood.

Now that you know what infographics are, let's show you the four reasons to make an infographic

1 – Infographics are most sought after by Internet users

As we said, there are more than 27,000 searches on Google for this type of material. Your website traffic can increase by up to 12% if you produce infographics and know how to position them.

2 – They can generate new leads

It's when visitors are full of information and want to search for more, that you turn a user into a lead.

When you have quality infographics, the probability of winning over these potential customers thirsty for information increases significantly.

3 – It is best suited to be shared on social media

How many times have you seen cool material and when you published it on social networks, you realized that there was no interaction between your friends/followers as you expected?

It's possible right?

This happens because the format is not always ideal. In the case of the infographic, as it is an image, it becomes perfect to be shared on the networks.

4 – Data is more impactful and better understood by visitors

Human beings retain 80% of visual information and, in addition, they are processed 6,000 times faster than the rest.

In this case, we're talking about infographics, but I'm pretty sure that the aforementioned information will stick in your mind.

This happens because data really sticks better in the minds of users. Want a better example than this?

If you felt that your content didn't need infographics, chances are after seeing these reasons, your opinion must have changed.

Now after knowing the importance, we will show you what types of infographics exist, so you can choose the one that best suits your text.

You already know the benefits that infographics bring to your content, now it's time to know which templates can be made.

statistical infographics

It facilitates the visualization of relevant data and helps in the full understanding of the content, as we mentioned earlier. Interesting, isn't it?

Creating an infographic project and not being understood is almost like giving someone a sip of your Yakult, it's unfeasible, my dear!

But they are not only used in comparisons, for example, the infographic below shows what happens daily in 1 minute on Facebook.

We are emphasizing the issue of understanding because an infographic needs to have clear information, even if this task takes a long time to perform.

The information in harmony does not create confusion in the reader, making your work not in vain.

interactive infographics

They are those infographics that allow the visitor to walk through the information you provide.

This type of infographic requires some programming knowledge, however it is one of the coolest, after all interacting is better than having just one image.

Here we separate an interactive infographic about the evolution of insight. (The infographic is in English, but it's really cool to check)

As we have shown, an interactive infographic can be much more interesting due to the dynamism it provides, but it is worth understanding if this is the best type of infographic for your strategy.

animated infographics

These types of infographics are very popular these days. Because it is an animation, the information is more divided and organized.

However, they are also more difficult to make, which is why professionals who are specialists charge a higher price.

This is an animated infographic that talks about different aviation data around the world.

It is an animation without dubbing, that is, all the information is written, like small texts that pass during the animation.

There are also animations with voiceovers, and in them it is very common to use only images, usually without text.

This is another animated infographic, but with voice acting. It tells the story of the cafe, is voiced, and in addition to visual information, has a narration in the background.

Now that you already know all types of infographics, let's give you some tips that will teach you how to make a very successful infographic.