Website optimization: Do you know if your SEO is good?

And if there has been an expansion and democratization of the web and its digital solutions.
It is obvious that its competition is also inserted in this context. And what does that mean? That your company should seek ways to differentiate itself from competitors to position itself in the market and conquer new business opportunities.
One of the ways to capture customers and leads is the company's website. But for it to be effective, it needs to be easily found by the public. This is where SEO strategies and practices come in.
SEO is essential for page ranking in internet search engines. The higher a page ranks, the higher its organic traffic and conversion rates. But today's text will not explain what SEO is, but will ask you a very important question: Do you know if your company's website SEO is good?
UNDERSTANDING THE CONCEPT OF SEO
Search Engine Optimization (SEO) is a set of techniques for optimizing websites, blogs and web pages in order to make the content and form of these pages suitable for the algorithms of search engines.
The better the SEO, the better the ranking in the search system, and we cannot forget that most people do not advance very far in the pages of their search results, that is, being in the first positions of the results is essential to generate traffic and enhance lead capture .
Visibility in the digital world is an indisputably important factor for companies that intend to sell more, generate market authority and outline strategies for attracting and converting people into customers. And without proper SEO care, these missions become much more difficult to accomplish.
HOW TO EVALUATE THE SEO QUALITY OF A PAGE?
Well, if you want to know if the SEO of your website or blog pages is well executed, you will need to adopt a form of evaluation, right?
But don't be surprised, you don't need to know all the SEO rules to be able to run a review. There are digital resources that do this job in a very complete way. See below for some of these tools.
GOOGLE WEBMASTER TOOLS
Feature set for evaluating and understanding SEO. In addition to performing evaluation procedures, it is possible to learn more about SEO concepts and applications.
SEO REPORT CARD
Free resource to analyze a website and determine how it compares to its main competitors.
WEBSITE GRADER
Created by HubSpot in 2007, the tool helps companies discover key SEO optimization opportunities.
WOORANK
Premium SEO analysis and website optimization tool. The big difference is the very complete database that contains a lot of information about successful strategies that have already been adopted by other companies and that can be replicated to obtain good results.
In addition to digital resources, the company can also seek help from a professional consultancy. The basic premise of the digital marketing and web content production teams is knowledge of SEO rules and applications.
HOW TO OPTIMIZE THE SEO OF A WEBSITE?
Once the main slips and points for SEO improvement are found, it is necessary to act to give more quality to the page so that it obtains a higher ranking in the search engines.
USE THE CANONICAL TAGS
Canonical tags are codes inserted into pages and serve as a kind of “seal” that attests that the content on that page is original and should be used by search algorithms.
The use of canonical tags appears to prevent sites with duplicate pages from achieving good rankings (this procedure is a kind of breaking the rules of SEO) and so that the company does not compete with itself to rank.
Unintentionally, some sites create duplicate pages and the algorithm can get confused and harm the site's ranking. Canonical tags solve this problem and help control duplicate content.
ADOPT THE USE OF BACKLINKS
Backlinks are strategically placed links within a piece of content to lead the reader to other pages on the company's website or blog . The purpose is to expand the reader's knowledge and keep the audience inside the site, consuming more information and deepening their interest in the company's products and services.
Backlinks are very important for SEO because search engines give more credit to sites that have a decent amount of backlinks (and the higher the links' relevance, the better).
Thus, in the eyes of the algorithms, the site is considered a relevant address with good information, two factors that guide the quality of SEO.
BEWARE OF META TAGS
Each page of a website contains a space for inserting tags, in which the Meta Tags, which are information about the contents of the page, must be inserted.
Tag Title is the most determinant for ranking. When searching for a keyword on Google, know that 9 out of 10 links on the first page present the searched word in the title of the page (Title Tag).
The Meta Description is a description of the page that is displayed in search results. The quality of the Meta Description and its alignment with the page's content stimulates people's interest and increases the volume of visits, with this, your site becomes a reference in the subject and the ranking tends to improve.
BE CAREFUL AND ASSERTIVE WHEN CHOOSING KEYWORDS
When choosing keywords for content, it is worth carrying out a search using Adwords and Google Trends to check the search volume and people's interest in the topic.
The selection of good keywords and conscious use of them in production are basic and effective procedures to enhance SEO.
KEEP CONTENT FRESH AND FOCUS ON RELEVANCE
Finally, remember that no SEO strategy will save bad content from rejection and low conversion rate.
In order not to fall into this trap, it is essential to pay attention to the quality and structure of posts for blogs, website pages, landing pages, etc.
The final tip is: don't create new content to update others that performed well but are outdated. Update them whenever possible to maintain the good levels of attraction and ranking already achieved.
By using the tools mentioned above and applying the tips proposed here, you will have the basis to determine whether the SEO of a page is good or if it needs adjustments. Never forget that ranking is essential to achieve organic results , that is, those that appear without the need to invest in advertising.
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